Attracting for the stamina of its sector-leading reputation in the online dating from inside the European countries, Meetic (FR0004063097 – MEET) today gift suggestions their successful gains technique for 2010.
Growth: Meetic’s main purpose for 2010
Immediately following eight years available and repeated gains, in ’09 Meetic’s internet sites registered the brand new list viewers that have close to 6.5 mil novel visitors from inside the March and you will February, as well as over 800 million webpage opinions (Supply Comscore). The fresh Group’s brands have established an unequaled character, particularly in France having a brandname feel amount of 94% on Meetic brand (Source TNS Sofres – ).
Drawing on these outstanding assets an, henceforth, the deficiency of significant competition inside the Europe, the group usually generate their 2010? progress means around a couple of expectations:
- use of the good history of brand new Group’s brands acquired during the each of the countries in europe where they operates. In fact, doing effective brands for each of the places enjoys allowed new Group: so you’re able to continually increase the image of its features certainly one of their users, together with absolute subscribers towards the their websites; so you’re able to roll-out new high-possible areas lower than an „umbrella brand name” strategy“ (Meetic Affinity, Meetic VIP), more abilities means with respect to sale expense;
- segmentation of the features ranging from Relationships (Meetic), Dating (Meetic Attraction), Teasing (Peexme) and you will superior introductions (Meetic VIP), providing they to anticipate and take best membership of your traditional of their certain affiliate teams and you will and therefore optimize the value produced on every of these markets.